Food & Drink

Kopparberg launches strawberry hard seltzer

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Cider and spirits producer Kopparberg has expanded its exhausting seltzer vary with a brand new strawberry-flavoured iteration.

Kopparberg Hard Seltzer strawberry

Kopparberg Strawberry Exhausting Seltzer joins the model’s passionfruit and combined berries flavours

At 5% ABV, Kopparberg Strawberry Exhausting Seltzer is gluten-free, low-sugar, vegan-friendly and accommodates 93 energy per 330ml can.

The brand new flavour is available for purchase from Morrisons and Asda supermarkets within the UK, priced at RRP £2 (US$3) per can.

The strawberry providing joins the model’s combined berries and passionfruit flavours.

Kopparberg exhausting seltzers are flavoured alcoholic glowing waters, made with Kopparberg spirit.

Rob Salveson, head of promoting at Kopparberg, mentioned: “The delicate flavours that dominate the exhausting seltzer class can disappoint. We imagine Kopparberg has managed to seek out the right stability of delicate and refreshing, with a punchier flavour than different manufacturers available on the market.

“For these searching for a light-weight, lower-calorie various, that is the drink of the summer time.”

Swedish cider producer Kopparberg first moved into spirits in Might 2019 with the launch of a strawberry-and-lime-flavoured gin. The discharge was quickly adopted by a mixed-fruit-flavoured expression.

The next month, the model tapped into the burgeoning ready-to-drink (RTD) sector with the launch of a canned strawberry-and-lime-flavoured gin and lemonade.

Final 12 months, Kopparberg prolonged its vary of spirits additional when it introduced out a cherry-flavoured spiced rum, quickly accompanied by the Kopparberg Dark Fruit Spiced Rum.

In April this 12 months, the model added a trio of flavoured vodkas to its portfolio.

Exhausting seltzer gross sales within the US soared by 130% in 2020, in accordance with IWSR Drinks Market Evaluation.

In keeping with bar stock administration platform Backbar, these are the most popular hard seltzer flavours.

For the very best exhausting seltzers in a wide range of flavours, try our pick of 10 award-winning cans.

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