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American rock band Kiss has launched Drink It Up, a variety of rums and gin, within the US.
Final 12 months, Kiss premiered its first expression, Black Diamond Rum, in Europe, Japan and Australia. The model reported gross sales of greater than 100,000 bottles.
For the US rollout, a number of different expressions have joined Black Diamond Rum within the Drink It Up portfolio: Detroit Rock Darkish Rum, a mix of Dominican rums aged between eight and 15 years, named in tribute to the track Detroit Rock Metropolis; Monstrum Darkish Rum, an ultra-premium bottling aged greater than 14 years; and Distilled Chilly Gin, distilled 5 instances with juniper, citrus and herbs.
“From Monstrum to Chilly Gin, we needed every spirit within the portfolio to mirror the vitality of our band,” stated Kiss frontman Paul Stanley.
“We didn’t simply slap a label on and name it a day, we’re proud to say that every bottle within the Drink It Up By Kiss portfolio was fastidiously curated and every distinctive spirit has earned its title.”
The vary was produced in collaboration with Manufacturers for Followers, a Swedish firm that has created merchandise for bands together with Slayer and Judas Priest.
The Black Diamond and Detroit Rock Rums at the moment are accessible to buy in 25 US states at www.drinkitupbykiss.com for US$44.99 and US$54.99 respectively. Monstrum Darkish Rum and Distilled Chilly Gin might be accessible ‘quickly’.