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nineteenth Could, 2021 by Kate Malczewski
818 Tequila, the model based by mannequin and Retaining Up with the Kardashians star Kendall Jenner, has signed a US distribution take care of Southern Glazer’s Wine and Spirits.
Kendall Jenner grew to become the most recent star to launch a Tequila model
Southern Glazer’s will start 818 Tequila’s distribution rollout in California earlier than launching the product in states throughout the US over the summer time.
The deal covers all three of the Tequila model’s expressions: 818 Tequila Blanco, 818 Tequila Reposado and 818 Tequila Añejo.
When Jenner first unveiled her Tequila project in February, she grew to become the most recent in a raft of celebrities to launch their very own agave spirits model, becoming a member of the likes of George Clooney, Rita Ora and Dwayne ‘The Rock’ Johnson.
Such launches have induced controversy within the business, with commentators questioning culturally appropriative advertising and marketing and the sustainability of some manufacturers’ agave farming practices.
Jenner stated: “I’m extremely pleased with the product now we have created with our staff in Mexico and am honoured that they’ve joined us on this journey. Their mentorship and assist are necessary as we construct 818 into one of many world’s main Tequila manufacturers.
“That’s why I’m so thrilled to work with Southern Glazer’s and their excellent gross sales groups to assist introduce these Tequilas to each off and on-premise prospects. I’m excited for extra folks to have the ability to strive it within the coming months.”
Jennifer Chaplin Tolkin, provider administration vice-president of Southern Glazer’s, stated: “Southern Glazer’s is firmly dedicated to bringing extra range to the wine and spirits business, and that features via the manufacturers we characterize.
“I’m personally excited to be working with one other female-owned spirits model and hope that ventures like this encourage extra ladies to take a shot at being a part of our thrilling business.”
To study extra about the marketplace for celebrity-backed Tequilas, read our analysis of the development right here.