Food & Drink

Kendall Jenner’s 818 Tequila heads to the UK

Products You May Like

818 Tequila, the model based by Holding Up with the Kardashians star Kendall Jenner, will land within the UK subsequent month.

Kendall Jenner 818 Tequila
UK Tequila followers would be the first exterior the US to attempt 818

Jenner’s Tequila vary options three bottlings: 818 Tequila Blanco, 818 Tequila Reposado and 818 Tequila Añejo.

The road was first launched within the US in Could, selling out in “most stores” inside per week of its launch, in keeping with 818 president Mike Novy. Earlier this 12 months, Novy instructed The Spirits Enterprise the model has been planning a luxury-focused international expansion strategy.

In November, UK drinkers will change into the primary customers exterior the US to get their palms on 818 Tequila.

The model is kicking off its presence abroad by means of a partnership with on-line drinks retailer VIP Bottles, which can launch 100 bottles every of 818’s Blanco and Reposado expressions by means of a ticketed raffle.

“We get requested day by day when 818 will probably be out there since its sell-out launch within the USA and we’re tremendous excited to say that the time is sort of right here,” Harvey Uppal, co-founder of VIP Bottles, defined.

“With restricted inventory and unprecedented hype ranges, we needed to do one thing completely different to honour this launch.”

Followers can join the possibility to buy a bottle by means of the VIP Bottles web site. On 818’s UK launch date subsequent month, winners will obtain an electronic mail with a ‘secret’ URL to purchase the Tequila.

“This offers all of our prospects honest entry to the restricted launch, and people who miss out will robotically be notified of the following drop as quickly because it lands,” Uppal mentioned.

818 Tequila just lately ramped up its sustainability efforts in a partnership with non-profit Sacred, by means of which the model will assist construct constructions for the communities that produce agave spirits.

Jenner’s model is one among many celebrity-backed Tequilas, becoming a member of bottlings from stars together with Dwayne ‘The Rock’ Johnson, Eva Longoria, Rita Ora and George Clooney. The latter actor’s Casamigos model was snapped up by spirits giant Diageo in a US$1 billion deal.

Products You May Like