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nineteenth Might, 2021 by Kate Malczewski
Pernod Ricard-owned espresso liqueur model Kahlúa has debuted a brand new look to showcase its Mexican heritage and ‘espresso credentials’.
Kahlúa’s new packaging performs on the crimson and yellow color palette of the unique label, and embraces components of ‘modern Aztec design’ to reference the model’s origins, because it was based in Veracruz, Mexico, in 1936.
The brand new label additionally consists of extra particulars in regards to the espresso beans used to make the liquid, equivalent to their origins and roast.
Tamara Urukalo, international vice chairman of selling for Kahlúa, mentioned: “We at Kahlúa pleasure ourselves on our unserious perspective, and dedication to creating an distinctive espresso liqueur that espresso and cocktail followers alike will love.
“However it’s not simply in regards to the style, it’s additionally in regards to the look – so we felt that it was solely proper that we gave our well-known bottle a daring and modern makeover that borrows cues from the world of espresso, and stands out from the group.”
The brand new label has been created in line with Kahlúa’s pledge to source 100% of its coffee sustainably by 2022.
As well as, the model has launched an on-trade initiative that gives coaching, funding and tools to develop the coffee-making expertise of baristas and bartenders.
Referred to as the Espresso Clinic, this new marketing campaign additionally goals to assist espresso outlets obtain their liquor licenses with a purpose to serve espresso cocktails.