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Join Ventures appoints Avi Kumar as CMO

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He will lead global marketing for Join Ventures and its portfolio companies -, IGP for Business and Interflora IndiaHe’ll lead world advertising and marketing for Be part of Ventures and its portfolio firms –, IGP for Enterprise and Interflora India

Direct to shopper (D2C) platform Be part of Ventures on Wednesday introduced the appointment of Avi Kumar as chief advertising and marketing officer (CMO). He’ll lead world advertising and marketing for Be part of Ventures and its portfolio firms –, IGP for Enterprise and Interflora India. “Avi is a pure addition to our management group as he’s a extremely skilled, much-admired advertising and marketing chief with a confirmed monitor document of serving to shopper firms construct new disruptive classes and drive sustainable progress. Previously few years, Be part of Ventures has created a proprietary ecosystem in India comprising of expertise, information and logistics, that are the important pillars for the success of any D2C model. Avi’s entrepreneurial mindset and imaginative and prescient will construct on this basis and assist propel Be part of Ventures ahead throughout our subsequent part of progress,” Tarun Joshi, founder, Be part of Ventures, stated on the appointment.

Kumar brings over a decade’s expertise in on-line enterprise and advertising and marketing management roles to Be part of Ventures. Beforehand, as the top of SVOD and model advertising and marketing for OTT platform ZEE5, he was chargeable for the expansion of D2C and B2B enterprise by means of a number of multimedia campaigns. Previous to ZEE5, he has led the advertising and marketing for Massive FM and was instrumental within the progress of Oriflame in India. “The web ecosystem and evolving shopper wants have led to the emergence of direct-to-consumer (D2C) companies as a robust worth proposition. Be part of Ventures with its wonderful group, robust model proposition, agile DNA, world-class tech and operational processes is at an inflexion level able to take off and rework shopper expertise and D2C panorama, and I’m wanting ahead to being a part of that progress trajectory,” Kumar acknowledged.

Associated Information

Based in 2020, Be part of Ventures owns and operates a rising portfolio of digital-first manufacturers and platforms. The corporate makes use of its proprietary expertise and proprietary logistics infrastructure of three-hour supply in over 20 cities in India to gasoline progress for its portfolio of direct to shopper (D2C) manufacturers. Kumar will speed up the market consciousness and progress of Be part of Ventures’ extremely scalable D2C ecosystem that at present operates over ten worldwide web sites for retail (B2C) and company (B2B2C) markets together with model names reminiscent of,, and several other non-public labels.

Learn Additionally: Rahul Karthikeyan joins Scaler as CMO

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