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Johnnie Walker appoints global brand ambassador

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1st July, 2021 by Nicola Carruthers

Diageo has named Australian bartender Tim Philips-Johansson as international model ambassador for blended Scotch whisky Johnnie Walker.

Tim Philips-Johansson,

Tim Philips-Johansson, Diageo World Class 2012 winner, is the brand new Johnnie Walker international model ambassador

Within the new position, Philips-Johansson will assist form the way forward for the model’s experiences, and educate shoppers on tips on how to drink Johnnie Walker.

Philips-Johansson mentioned: “It’s a whisky I’ve at all times had an affinity for – constructed on 200 years of progressive pondering and with unbelievable ambitions for the long run just like the lately introduced Johnnie Walker Next Steps initiative, upcoming opening of the brand new model house, Johnnie Walker Princes Street, and way more.

“As we step into the subsequent 200 years, I’m wanting ahead to discovering methods to attach with commerce and shoppers from the 4 corners of Scotland, to the 4 corners of the world.”

Initially from Melbourne, Philips-Johansson has greater than 20 years of expertise within the international drinks trade. He stormed to success within the international finals of the Diageo World Class cocktail competitors in 2012 to take the highest spot.

Philips-Johansson can also be the founding father of award-winning cocktail bar Bulletin Place in Sydney, and Useless Ringer restaurant in Surry Hills.

He beforehand labored at main bars the world over, together with Melbourne’s Black Pearl, Milk & Honey in London and New York, and The Clubhouse in France.

Diageo mentioned the bartender brings ‘a pure inventive flare, curious nature and wealth of information’ to the place.

Johnnie Walker international model director, Julie Bramham, known as Philips-Johansson “one of the crucial revered and revered skills in our trade”.

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