Products You May Like
14th Might, 2021 by Nicola Carruthers
Diageo has partnered with musician Joe Jonas on a brand new digital collection to mark the US-wide launch of Tanqueray Flor de Sevilla gin.
Joe Jonas, one-third of the Jonas Brothers band, stars in Tanqueray’s new advert
First released in September 2018, the gin is made with oranges from Seville in southern Spain. It was launched in choose US markets the next yr.
To have a good time the launch of the orange-flavoured variant throughout the US, Tanqueray has unveiled a brand new collection, known as Right now’s Forecast: Sunshine in a Glass.
Jonas stars within the collection as a weatherman who delivers the ‘Tanqueray Sevilla Orange Climate Report’.
Within the video, Jonas tells viewers that summer season events might be brightened with ‘scattered Tanqueray Sevilla Orange in your space’.
Tanqueray is looking for to faucet into ‘informal’ outside events corresponding to picnics, backyard events and pool events with the brand new marketing campaign.
Jonas mentioned: “What an unimaginable alternative to be working with an iconic gin model like Tanqueray to create a novel, vibrant content material collection like ‘Right now’s Forecast: Sunshine in a Glass’ and assist launch Tanqueray Sevilla Orange throughout the nation.
“For me, having fun with a Tanqueray Sevilla Orange cocktail is actually like sipping on sunshine in a glass, and I’m excited to indicate the world how they’ll just do that on their very own and with buddies this summer season.”
The video is obtainable to look at throughout Jonas’ and Tanqueray’s Instagram and YouTube channels. Extra content material that includes Jonas shall be launched all through the summer season.
The 41.3% ABV gin is really helpful served with soda water and a slice of orange. It’s priced at RRP US$23.99 per 750ml bottle throughout the US.
Take a look at Jonas’ debut as a weatherman under.