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Italian liqueur Italicus has launched a worldwide artwork competitors inviting contributors to submit works that ‘reimagine’ cities the world over.
Entrants are being requested to ‘reimagine’ one in all 14 cities supplied, whereas taking inspiration from the Italian model
Italian model Italicus has unveiled its Artwork of Italicus 2021: Artistic Expertise – Cities Reimagined challenge, inviting artists to ‘reinterpret’ one in all 14 cities.
The competitors is the second version of Italicus’ Glocal artwork competitors and marketing campaign, which was unveiled in October 2020.
Submissions are to be channeled via ‘the lens of Italicus’ distinctive aesthetic’, for a money prize of €1,000 (US$1,191).
The model recommends exploring the ‘wealthy traditions’ behind Italicus Rosolio di Bergamotto when producing the art work.
The Pernod Ricard-backed liqueur launched the competitors with arts platform Moniker Tradition.
The digital arts celebration was set as much as encourage on-line tourism by making a ‘digital arts pageant’. It additionally goals to assist artists’ creativity and communities world wide.
The competitors was launched in celebration of Italicus’ fifth anniversary in September.
Entrants are requested to select one metropolis from the next record: Rome, Milan, Los Angeles, Miami, New York, London, Barcelona, Paris, Sydney, Berlin, Athens, Tokyo, Hong Kong, or Moscow.
The aperitivo model, which is ‘impressed by aquamarine waters’, has additionally partnered with 5 artists primarily based across the globe to kick off the competitors, from Vix Black in Milan, to Roxanne Dewar in Barcelona.
Submissions of reimagined cities are accepted via rosolioitalicus.com/creative-talent from 5 July till 3 August.
Earlier this yr, Italicus launched a brand new campaign aiming to support the reopening of the London on-trade.