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Invafresh Hires Doug Iverson as New CRO to Drive Global Market Growth of its Platform

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TORONTO — Invafresh, the market chief in Freshology for the contemporary meals retail trade, has employed Doug Iverson to the newly created position of Chief Income Officer. Doug will probably be in command of scaling Invafresh to fulfill the challenges of the contemporary meals retail expertise evolution occurring globally.

Invafresh is experiencing speedy progress and demand for its Recent Meals Retail Platform as extra international grocery retailers understand the evolution of contemporary meals as a key differentiation for fulfillment to create consumer-first experiences, cut back meals waste, enhance profitability and drive gross sales.

“Invafresh is right here to Encourage the world to Assume Ahead and Assume Recent. With that imaginative and prescient, we’re experiencing important progress and are persevering with to speed up our place with international grocers reminiscent of Albertsons, The Recent Market, Big Eagle, together with others with greater than 25K shops utilizing our expertise in 15 international locations. Grocers are utilizing our contemporary meals retail platform of their shops for his or her merchandising, replenishment, compliancy and sustainability wants,” says Tim Spencer, CEO of Invafresh. “With Doug’s tenured expertise in massive scale retail planning and optimization options, Doug will lead our workforce to additional our market growth, pipeline growth, and buyer success as we broaden our international attain and adoption of our fresh-native expertise options.”

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The expansion of Recent is each a ache and a chance for grocers. Waste, operational prices, labor, and complexity of the choices in Recent are tougher to handle than dry-goods, however when finished properly it might probably change shrinking gross sales and income of center-store, construct differentiation, buyer worth and buyer loyalty.

As a retail and grocery expertise veteran, Doug brings greater than 20 years of gross sales and enterprise growth expertise centered on driving innovation and worth for the world’s prime retail manufacturers with a confirmed observe document in understanding, constructing and fulfilling long-term buyer and accomplice relationships. Doug joins Invafresh from Mad Cell the place he was the CRO driving gross sales, go-to-market technique and buyer success for its cell affiliate enablement options for retailers and eating places. Previous to Mad Cell, Doug spent over 10 years at Oracle Retail because the VP of North American Gross sales chargeable for income progress of their provide chain, merchandising, planning & optimization, POS, and ecommerce options.

“I’m very excited to affix the Invafresh workforce at such a pivotal second in its historical past. With a newly outlined identification and goal main fresh-native cloud options and developments to its already distinctive core expertise, the probabilities are infinite to additional scale the enterprise and strengthen buyer relationships,” says Doug. “I stay up for working with Tim and your entire workforce of Invafresh freshologists to seize this progress alternative and unprecedented market demand from grocery retailers, worldwide.”

Invafresh continues to spend money on strengthening its model and its government workforce. This announcement follows the current press release of the company’s bold new brand identity to embrace its management in fresh-native expertise for contemporary meals retailers. It additionally follows the appointment of Paul Monaghan as Invafresh’s new VP of Cloud Engineering , the current hiring of Patrick Leung as CFO, Jocelyn VanPatter as CHRO, and the appointment of Tim Spencer because the group’s President and Chief Govt Officer in 2020, underlining Invafresh’s continued dedication to strategic progress and place because the main freshology platform.

About Invafresh:

For greater than 30 years, the heritage of Invafresh enabled contemporary meals retailers to create extraordinary retailer operations efficiency and differentiated shopper experiences. Because the chief of Freshology, Invafresh is deployed in additional than 25,000 grocery shops spanning a world attain of 15 international locations to supply software program platforms for omnichannel demand forecasting, merchandising, replenishment, and sustainability and compliancy. We’re Freshologists constructing Freshology on the mission to empower meals retailers with the #1 platform for contemporary meals retail operations and speed up the transition to brisker demand and provide.

Assume ahead. Assume contemporary.

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Aneta Ranstoller
VP of Advertising and marketing
905.363.3299 ext. 370

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