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Say hiya to summer season with the brand new and really beautiful Rae Feather x Tara Matthews swimwear assortment.
Inform us about your model?
I launched Rae Feather round 7 years in the past. I at all times felt I had sturdy artistic qualities which I’d by no means exercised. I cherished to journey, I cherished resort put on and there was a void out there for resort put on that was produced from pure materials and was reasonably priced. I struggled to search out comfy items that will breathe, not stick, look stylish, and never value a small fortune. While capturing a marketing campaign, we included the monogram basket which had been the brainchild of a provider of mine in Portugal. I posted the picture on Instagram and it brought on such a stir. The model took on a complete new which means and we grew to become the ‘it’ seashore accent model.
How would you sum up the label?
Once I first launched Rae Feather, the intention was by no means to create a “trend model” however a” way of life” model, a model creating items which are “keepers”, items which have endurance each aesthetically and quality-wise. Gadgets that look fashionable, are reasonably priced, and work onerous for us. Our collections are made up of separates that may be combined and matched and can see you thru the summer season and winter. The intention is at all times to maintain the traces as timeless and as seasonless as attainable. The phrase “traditional” can typically create connotations of secure and quiet; nevertheless, traditional means timeless. Items that may be worn repeatedly, 12 months after 12 months, and they’re nonetheless related and classy.
Allow us to in on the collaboration line with Tara Matthews, and the way it happened?
As we’ve grown and developed, including swim to our collections felt like a pure step and I’ve at all times cherished and worn Tara’s collections. She has an actual understanding of the feminine kind. Tara designs for actual girls and her items strike the stability between design and performance each time.
Which is your favourite piece from the gathering and why?
All of our swimwear is reversible with an unbelievable match however my favourite fashion might be the Emily bikini which will be worn a number of methods. The highest will be worn with a tie on the entrance or again and the bottoms will be styled excessive for extra assist or folded and worn low for much less protection – basically 4 types in 1!
The place can we purchase it?