Ikon Pass Wins First Gold Telly Award With “Do Winter” Video Campaign

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Video Inventive In Partnership With Stept Studios Acknowledged for Third Consecutive Yr

DENVER — Alterra Mountain Company was awarded a 2021 Gold Telly Award within the On-line Commercials – Marketing campaign class for its “ Do Winter” Ikon Cross video collection produced by Stept Studios. This marks the very first Gold Telly Award and the third consecutive recognition for Ikon Cross promotional campaigns. Ikon Cross additionally acquired a Silver Telly Award in 2019 and 2020.

The four-part “Do Winter” collection of quick movies ran in November 2020 to generate pleasure for the 2020/2021 winter season, and encourage Ikon Cross holders to commerce their newfound pressured pandemic hobbies for his or her favourite winter adventures. Launched on social media and thru endemic media companions because the snow began to fall in North America, the movies have been designed to encourage out of doors fans, and instill some collective humor among the many Ikon Cross neighborhood after some troublesome months.

The Telly Awards honors excellence in video and tv throughout all screens and are judged by a gaggle of over 200+ trade leaders. The Telly Awards was based in 1979 and honors excellence in native, regional and cable tv commercials, and non-broadcast video and tv programming. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners signify work from a number of the most revered promoting companies, tv stations, manufacturing corporations and publishers from world wide.

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“We’re honored to obtain a Gold Telly Award for the Ikon Cross ‘Do Winter’ video marketing campaign and are thrilled to be acknowledged for the third consecutive yr,” stated Erik Forsell, CMO, Alterra Mountain Firm. “This can be a testomony to the distinctive artistic work of our staff, who continues to push boundaries. We wished to supply the Ikon Cross neighborhood with inspiration, and we’re completely happy that the content material resonated with skiers and snowboarders throughout this very uncommon winter.”

2021 Gold Winner
Do Winter: The Baker
Do Winter: The Ship Builder
Do Winter: The Puppeteer
Do Winter: The Movie Maker

2020 Silver Winner
It’s Not Winter
Episode 1 – The Coffee-ski
Episode 2 – The Rideshare
Episode 3 – The Test
Episode 4 – The Slip-n-Slide
Episode 5 – The Stairmaster
Episode 6 – The Office Rail Rally

2019 Silver Winner
My Ikon: My Dad

About Ikon Cross

The Ikon Cross welcomes skiers and riders to a neighborhood of inspiring mountain locations and the individuals who dwell and play amongst them throughout the Americas, Europe, Australia, New Zealand, and Japan. Dropped at you by Alterra Mountain Firm, the Ikon Cross unlocks journey at iconic and distinctive locations together with Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Space, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Huge Bear Mountain Resort in California; Jackson Gap Mountain Resort in Wyoming; Huge Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Space, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Particular presents can be found at CMH Heli-Snowboarding & Summer season Adventures, the world’s largest heli-skiing and heli-accessed climbing operation. For extra info, please go to www.ikonpass.com.

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About Alterra Mountain Firm

Alterra Mountain Firm is a household of 15 iconic year-round locations, together with the world’s largest heli-ski operation, providing the Ikon Cross, the brand new customary in season passes. The corporate owns and operates a spread of recreation, hospitality, actual property improvement, meals and beverage, retail and repair companies. Headquartered in Denver, Colorado, with locations throughout the continent, Alterra Mountain Firm is rooted within the spirit of the mountains and united by a ardour for out of doors journey. Alterra Mountain Firm’s household of various playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Huge Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Snowboarding & Summer season Adventures in British Columbia. Additionally included within the portfolio is Alpine Aerotech, a worldwide helicopter assist and upkeep service heart in British Columbia, Canada. Alterra Mountain Firm honors every vacation spot’s distinctive character and authenticity and celebrates the legendary adventures and enduring reminiscences they bring about to everybody. For extra info, please go to www.alterramtnco.com.

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Contacts

Amelie Bruzat
The Ashima Group
amelie@theashimagroup.com