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Hudson’s Bay Announces Newly Minted Fashion Fund to Foster Emerging BIPOC Designers in Canada

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Hudson’s Bay to supply three-year mentorship and a $25,000 grant to annual winner

TORONTO — Hudson’s Bay is proud to announce the launch of the Hudson’s Bay Vogue Fund, an initiative constructed to mentor and assist up-and-coming BIPOC designers in Canada. Annually, the Vogue Fund will award one designer with a $25,000 grant, coupled with an in depth three-year mentorship program to assist model construct and alleviate among the obstacles recent designers face when coming into right into a aggressive retail panorama. The Vogue Fund is part of Hudson’s Bay’s in depth work to assist speed up racial fairness in Canada, and follows the latest launch of the Hudson’s Bay Basis’s new social impression platform, Hudson’s Bay Charter for Change.

As a part of the three-year mentorship program, the chosen recipient will acquire an unprecedented alternative to leverage the Hudson’s Bay community to construct their expertise and experience in product improvement, sourcing, monetary administration and advertising, whereas additionally using Hudson’s Bay’s bricks and mortar retail and digital channels to showcase and promote their assortment. The applying course of will open early Fall.

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“As one of many nation’s main vogue retailers, now we have a novel alternative to assist Canada’s gifted and rising BIPOC designers by long-term funding, together with trade entry and mentorship in addition to monetary assist,” says Tyler Franch, VP Vogue Director at Hudson’s Bay. “The Hudson’s Bay’s Vogue Fund is designed to nurture expertise by sustained collaboration, which is so integral to setting new designers up for achievement.”

The launch of the Vogue Fund was introduced at this night’s Canadian Arts and Vogue Awards digital occasion by Brother Vellies Designer and Fifteen % Pledge Founder, Aurora James, on the heels of Hudson’s Bay signing the Fifteen % Pledge – the primary division retailer in Canada to take action. The annual Vogue Fund award is deliberate to develop into a mainstay class on the prestigious Canadian vogue occasion.

“Hudson’s Bay is taking motion throughout all areas of its enterprise to make sure range, fairness and inclusion are on the forefront of how we do enterprise. The launch of the Hudson’s Bay Vogue Fund is a part of our dedication to drive change throughout our group and our trade,” added Felicia Lekan-Salami, DVP, DE&I at Hudson’s Bay.

Within the coming months, the Vogue Fund plans to announce its advisory board, consisting of among the nation’s main trade and societal change-makers. Candidate standards and the applying course of will open in September 2021.


Hudson’s Bay is a digital-first purpose-driven retailer serving to Canadians stay their finest type of life. As one of many nation’s most iconic manufacturers, Hudson’s Bay operates 88 full-line places and that includes Market — the fifth largest e-commerce enterprise in Canada. Hudson’s Bay has established a repute for high quality and magnificence by an unrivalled assortment together with vogue , designer, residence, magnificence, meals ideas and extra. The Hudson’s Bay Rewards program is ranked second in division retailer loyalty applications in Canada. Hudson’s Bay operates below the HBC model portfolio. Based in 1670, HBC is North America’s oldest firm. The signature stripes are a registered trademark of HBC.

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Meaghan Moroz
Senior Account Director, ASC Public Relations Inc.

Holly Wilks
Account Govt, ASC Public Relations Inc.

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