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Kentucky-based Heaven Hill Manufacturers has opened its new US$19 million customer centre.
The Heaven Hill Bourbon Expertise features a multi-sensory storytelling of the historical past of Bourbon, a tasting room, lab and a distillery theatre
The Heaven Hill Bourbon Expertise welcomed its first company yesterday (15 June) in Bardstown, Kentucky, commemorating Nationwide Bourbon Day (14 June).
The brand new customer centre, which represents a US$19 million funding in Kentucky’s signature Bourbon and tourism industries, has added 13 new workers positions to the corporate, with capability for 900 whiskey lovers. The location was previously generally known as the Bourbon Heritage Heart.
The expertise gives a variety of actions, from a multi-sensory storytelling of the historical past of Bourbon by means of an immersive ‘distillery theatre’, to a tasting room and ‘you do Bourbon’ lab. The brand new house additionally has a bar and kitchen.
The enlargement, renovation and renaming of the customer centre are a part of the whiskey maker’s investment in Bardstown. Since 2018, Heaven Hill, which produces the whiskeys Elijah Craig and Evan Williams, has undertaken a US$125m multi-year funding plan to increase its manufacturing capability and drive tourism.
The primary part of renovation was unveiled in 2019, that includes three tasting rooms overlooking Bardstown.
Heaven Hill president, Max L Shapira, mentioned: “Within the coronary heart of Bourbon nation, we welcome followers again to expertise America’s native spirit, immerse themselves within the lengthy historical past of Heaven Hill, and be taught in regards to the award-winning portfolio of storied manufacturers now informed on these partitions.
“The Heaven Hill Bourbon Expertise is an modern, state-of-the-art tourism mannequin, grounded in historical past, and developed to entice followers for generations to return.”
The grand opening of the Bourbon expertise was attended by Shapira and Kentucky governor Andy Beshear.
“I’m thrilled to be right here to congratulate the Shapira household and the Heaven Hill group on one other profitable mission investing hundreds of thousands in Kentucky and our individuals,” mentioned Beshear.
“As we emerge from this pandemic with our economic system booming, we’re asserting extra jobs and funding within the commonwealth each week, and the Bourbon trade is not any exception.
“This state-of-the-art customer centre will give individuals another nice motive to go to Kentucky and expertise the Kentucky Bourbon Path, creating much more jobs and alternative.”
Earlier this yr, the model unveiled its first official environmental sustainability strategy for the following 10 years.