Food & Drink

Hacien Tequila prepares for UK debut

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British drinks start-up Hacien has secured £500,000 (US$686,430) value of funding and can launch its inaugural Tequila vary within the UK this yr.

Hacien Tequila
Hacien Tequila will launch within the UK later this yr with a trio of bottlings

Seb Francis and Jordan Myers based Hacien after recognizing an ‘alternative to revolutionise Tequila’ within the UK market.

Following a number of journeys to Mexico to go to ‘lots of’ of distilleries, the pair is getting ready to launch three Tequilas within the UK by the top of 2021.

The vary will comprise Hacien Tequila Blanco, Tequila Añejo Cristalino and Pineapple Tequila Blanco.

Every expression sits at 38% ABV. The Blanco and Pineapple Blanco variants will retail for RRP £35 (US$48) per 700ml bottle, whereas the Añejo Cristalino will likely be priced at RRP £75 (US$103).

Seb Francis, co-founder of Hacien, stated: “We’ve spent the final 18 months fastidiously crafting and growing Hacien so we will launch with a spread of drinks that flip folks’s notion of Tequila on its head.

“Tequila is extremely well-liked within the USA the place it’s normally sipped or combined into cocktails like gin.

“We needed to develop a premium Tequila utilizing 100% Blue agave, so it has naturally sweeter flavour. Now we’ve reached our funding goal and have some nice buyers on board we’re able to gear up for the launch of our three merchandise later this yr.”

Francis and Myers will put the £500,000 funding in the direction of masking the day-to-day working of the enterprise and growing the model, together with advertising and marketing initiatives, product improvement and manufacturing.

Among the many model’s buyers is Doug Bouton, co-founder of Halo Prime ice lotions.

Bouton commented: “What Hacien goals to do with its vary will change the way in which we take into consideration and drink Tequila. When launching Halo Prime, we had an ambition to disrupt and enhance a saturated market and that drive is similar to what Hacien needs to do throughout the spirits sector.

“I’m excited to see the model and its vary of flavours launch later this yr and be a part of the enterprise going from power to power.”

In different Tequila information, earlier this month actuality TV star and mannequin Kendall Jenner’s 818 Tequila brand moved its manufacturing and partnered with non-profit Sacred in a bid to “create a brand new normal for sustainability”.

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