GroupM India appoints Karthik Shankar as head of digital trading

He can be primarily based out of Bangalore and can report back to Sidharth Parashar, president – investments and pricing, GroupM India

GroupM India, WPP’s media funding group, has introduced the appointment of Karthik Shankar as head of digital Buying and selling, GroupM India. On this position, Shankar can be accountable for main digital buying and selling and partnerships for GroupM India.

Shankar comes with huge expertise in constructing companies, utilizing digital promoting applied sciences. He has labored with video know-how start-ups and arrange enterprise models for programmatic and linked TV platforms in South East Asian and Center Japanese markets. His experience is in understanding platforms/merchandise and the way know-how can catalyse manufacturers to higher join with their viewers.

“Karthik has a confirmed monitor report of managing tech and media partnerships, digital buying and selling, e-commerce and main model security initiatives. We consider that Karthik would play a pivotal position, as we companion with our esteemed shoppers of their digital transformation journey,” Sidharth Parashar, president – investments and pricing, GroupM India mentioned. Shankar can be primarily based out of Bangalore and can report back to Sidharth Parashar.

“These are thrilling instances for digital promoting which is witnessing hyper-growth in all spectrums together with video, commerce and information. Shoppers and companions search steerage and assist in navigating this complicated ecosystem. This position has the right combination of understanding, entry and skill to collaborate with the ecosystem to streamline media investments. I stay up for being a part of the GroupM household,” Shankar added.

GroupM India is a data-centric, digitally charged advertising and marketing providers conglomerate. With six companies together with Wavemaker, MediaCom, Mindshare, mSix, Motivator, Essence, and speciality providers, GroupM India provides shoppers the benefit of worldwide operation and learnings, together with native experience and market perception. With its funding in information, know-how, and various expertise, GroupM India goals to form the longer term and rework challenges into alternatives for its shoppers.

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