GroupM appoints Atique Kazi as president – data, performance and digital products, GroupM India

Atique Kazi has been with GroupM since 2013.

GroupM India has appointed Atique Kazi as president – information, efficiency and digital merchandise GroupM India. Kazi may even be becoming a member of the GroupM India government committee. In his new function, Atique Kazi will proceed to construct on GroupM’s finest practices and applied sciences throughout the fields of knowledge analytics, deep studying, course of mining, efficiency advertising and enterprise intelligence to create environment friendly, quick, and scalable value-added processes.

GroupM focuses on persevering with evolving by providing versatile, scalable and modern options, Prasanth Kumar, CEO GroupM South Asia, stated. “Kazi becoming a member of the core group at GroupM India is the reflection of our dedication in the direction of providing digital options that may create nice worth for manufacturers on this ever-evolving market. Atique Kazi’s experience of aiming at innovation and offering value-propositions can be key in the direction of digital transformation of our shoppers and companions,” he added.

Atique Kazi has been with GroupM since 2013. He was integral in launching Xaxis in India earlier than transferring to Singapore to take over a regional function. Kazi established GroupM’s AI-enabled influencer advertising resolution, INCA throughout 10 key markets. Different key initiatives wherein he’s concerned are a self-serve platform for mid-market shoppers, a data-enabled OOH planning resolution and digital transformation providers. He additionally brings with him the understanding and profitable working practices of efficiency advertising and information specialism which is prime to the success of any digital technique.

“The size and pace of digital transformation and the truth that India as a market has demonstrated its management on this space implies that we have to have our greatest expertise to fulfil this demand. Atique Kazi is considered one of our perfect with a confirmed observe file regionally and most just lately regionally in APAC the place he launched and scaled GroupM’s Influencer and content material arm – INCA,” Arshan Saha, CEO Xaxis, APAC. stated.

For Atique Kazi, President Information, Efficiency and Digital Merchandise GroupM India, digital acceleration gives agility to organisations. “With the assist of higher information, evaluation, innovation, stronger efficiency, and outcome orientation we are able to higher reply to model challenges and speed up their transformation journeys and assist them obtain quicker enterprise outcomes. India is a market of alternatives and by leveraging GroupM’s digital experience we are able to redefine the ecosystem,” he highlighted.

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