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Google Play Store revises content policy, places ‘sugar dating’ apps under ban

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A blanket ban has been positioned by the search engine large on sexual content material

Google Play Retailer Revised Content material Coverage: Beginning on September 1, the ‘Sugar Courting’ apps on Google Play Retailer are being banned, the search engine large has introduced amid another modifications meant to limit sexual content material. Other than this, Google Play would even be previewing app set IDs, including necessities for the brand new Household Coverage and can be enhancing its Enforcement Coverage. The insurance policies can be coming into impact from September 1 this yr, together with Machine Coverage, Permissions Coverage and Community Abuse Coverage, amongst others.

Also read | Google removes 71,132 content pieces in May, 83,613 items in June in India: Compliance reports

Associated Information

Although the publish saying the modifications mentions all of the insurance policies, the largest coverage change being introduced by Google is the ban on ‘Sugar Courting’ apps – which cope with compensated sexual relationships. A blanket ban has been positioned by the search engine large on sexual content material, and the Inappropriate Content material coverage is being up to date by Google with a view to renew the ban on sexual content material. As per reviews, Google Play Retailer has a number of apps like SDM, Sugar Daddy, Spoil and Suger Daddy that deal in such areas.

Google has been cited by reviews as saying that whereas it tries to encourage its developer companions, it additionally goals to make sure that the customers are protected. It added that the apps that facilitate acts of sexual nature in return for compensation are being banned primarily based on the suggestions that governments, person advocacy teams and NGOs have despatched throughout to the corporate.

Amongst among the different modifications which are coming by on September 1 is a developer preview of app set ID for analytics or prevention of fraud. New restrictions are additionally being added by the tech large to its Household Coverage necessities with regard to the identifiers that apps use to focus on youngsters. The builders are required to adjust to the coverage modifications by September 1, the tech large added. Furthermore, now, inactive or deserted developer accounts which were dormant for over a yr can be closed by Google on the idea of another components, and for this, a brand new part has been added within the Play Retailer’s Enforcement Coverage.

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