Godrej ProClean assigns integrated creative mandate to Publicis Worldwide India

Godrej ProClean marks GCPL’s foray into the Rs 2,600 crore floor cleansing and disinfecting options market

Publicis Worldwide India has been appointed by Godrej Consumer Products Ltd. (GCPL) to handle the built-in artistic duties for Godrej ProClean, a newly launched vary of ground, bathroom and toilet cleaners. The account shall be managed out of the company’s Mumbai workplace.

Godrej ProClean marks GCPL’s foray into the Rs 2,600 crore floor cleansing and disinfecting options market that has seen quick progress after the pandemic hit final yr. A brand new-born model in a class with robust gamers, Godrej ProClean is trying to make its mark and earn its justifiable share of the market.

In an intensely contested pitch, Publicis Worldwide stood out with their technique, artistic method and enthusiasm for the model, Somasree Bose, class head, VP advertising, Godrej Client Merchandise Ltd. mentioned. “Godrej ProClean goals to cater to the rising demand for house hygiene merchandise and earn its justifiable share within the business. The workforce at Publicis understood our targets and their outlook was in sync with our thought course of. Their efficiency throughout different manufacturers made our choice a lot simpler. We sit up for working collectively and fulfilling our imaginative and prescient of creating Godrej ProClean a number one participant available in the market,” she added.

“It was a really attention-grabbing problem in an more and more related and rising class: house hygiene. It wanted a high quality mix of technique and creativity throughout platforms, in an built-in answer. Our mandate is throughout mainline and digital considering. We sit up for creating some insightful work going ahead,” Subhash Kamath, CEO, Publicis Worldwide and BBH, India said.

For Russell Barrett, CEO and CCO, Publicis Worldwide and BBH, India, when a product or a enterprise is born out of an actual and particular shopper want, the job of any artistic company must be that rather more related. “Sharp, compelling, participating promoting that speaks throughout platforms and media to the viewers is the necessity of the hour. We sit up for creating some class defining work together with our sensible consumer companions at Godrej,” he elaborated additional.

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