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The Asian Television Awards is again with its personal digitalised, fashionable spin. The rise of platforms equivalent to Instagram and TikTok, has led to a take-over of millennials on the Web. This yr, the awards ceremony will log on with its model new Instagram Reside Chats.
This new initiative will “a welcome alternative for regional celebrities and their followers to come back collectively underneath its auspices,” says the Organising Committee.
With a sequence of Instagram Reside Chats commencing August 2021, the distinguished awards ceremony shall be connecting favourites on to the followers. Branded as ATA Catch-Up, the 2 volumes will characteristic a sequence of 5 chats that lead as much as the principle occasion on December 10 and 11.
The primary Quantity was a presentation of all leisure personalities, from the likes of TikToker Ming Wei from Singapore to beloved singer Morissette from the Philippines. The second Quantity shall be welcoming extra from Singapore, Thailand, Vietnam and Hong Kong to make an look on the Reside Chats, every one adorning a special theme.
This upcoming week, ATA Catch-Up Vol. 2 will showcase Li You Ru from Taiwan, Julie Tan and Tay Ying from Singapore, Bowie Cheung from Hong Kong, Rossa and Afgan from Indonesia.
Future chat exhibits shall be a celebration of previous and current performances, hosts, presenters and winners of the Asian Tv Awards, all hosted by Benjamin Josiah Tan.
Every extremely anticipated ATA Catch-Up Vol. 2 Reside Chat shall be livestreamed on the Asian Tv Award’s Instagram page.
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