Speyside distillery Glen Moray has launched a marketing campaign to encourage drinkers to discover the flexibility of its whisky this summer season.
The one malt model has launched the marketing campaign in partnership with British chef Ben Tish, foraging consultants Nick Moyle and Wealthy Hood, often known as The Thirsty Gardeners, and spirits writers Neil Ridley and Joel Harrison.
The collaborators have labored with the model to develop summer season drinks recipes and dishes that may be loved within the sunshine, impressed by Glen Moray’s ‘mild, clean and fruity flavours’.
4 recipes will function in a leaflet that might be included in particular ‘Share the Flavour of Summer season’ packs of Glen Moray Elgin Traditional, which is able to seem in UK supermarkets from July.
Claire Baigrie, Glen Moray UK gross sales director, stated: “We’re an adventurous and inclusive single malt and we wish everybody to share and revel in our whisky all 12 months spherical. We all know, nonetheless, that folks typically let their single malts languish within the drinks cupboard over the summer season months. So we’ve taken motion.
“Our three collaborators have been requested to take inspiration from the flavours of our Elgin Traditional whisky and dream up new methods to serve it for heat summer season evenings, BBQs and again backyard gatherings. And these are not any atypical whisky recipes.
“They’re ingenious, artistic and simple to make, filled with recent fruity flavours and enjoyable ideas for brand spanking new methods to experiment with whisky and revel in its scrumptious flavour with buddies. Our mission is to indicate simply what number of issues you are able to do with a single bottle of Glen Moray whisky and we hope take pleasure in making and mixing them up at house this summer season.”
Moyle and Hood have created a Rosemary Outdated Long-established utilizing ‘easy-to-make’ rosemary bitters, and a Rhubarb Whisky Bitter that mixes selfmade rhubarb syrup with Glen Moray Elgin Traditional.
In the meantime, Ridley and Harrison have concocted a shareable Sunshine Punch, with flavours of ‘fruit, honey and vanilla’, and the ‘refreshing’ Elgin Cooler, a summery Spritz that blends whisky with peach, apple and recent mint.
Tish has made a barbecue sauce and an iced cocktail dessert, referred to as Strawberry Daiquiri Granita.
The marketing campaign is supported by a brand new microsite (www.glenmoraysummer.co.uk) that includes updates, ideas, recipes and ‘’ movies from the collaborators.