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Forever 21 to Debut Within Hudson’s Bay Locations

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Endlessly 21 to be obtainable in Hudson’s Bay shops and on

TORONTO — At present, Hudson’s Bay and Endlessly 21 by means of YM Inc., the Canadian licensee of the model, unveiled a brand new partnership, with Endlessly 21 full-line collections now obtainable at choose Hudson’s Bay places. Hudson’s Bay shops at Yorkdale and Sq. One Purchasing Centre places are the primary to debut the brand new providing on June 11, with extra places anticipated to supply the Endlessly 21 model nationwide. Endlessly 21 may even be obtainable on Market mid-summer, becoming a member of greater than 1,400 new or expanded manufacturers already obtainable since Hudson’s Bay Marketplace launched in March. The announcement comes as Hudson’s Bay undertakes an growth of its providing for Millennial and Gen Z customers.

“As a digital-first retailer, we’re extra nimble, extra related and are responding to client developments sooner than ever earlier than,” says Wayne Drummond, Chief Service provider at Hudson’s Bay. “As we proceed to remodel our enterprise, Hudson’s Bay is creating thrilling depth to its vogue matrix, with coveted manufacturers and curated experiences that present Millennial and Gen Z style-seekers with a vacation spot to seek out vogue that fits their life-style.”

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Continuing Endlessly 21, within the spring Hudson’s Bay launched Mango Males, Sanctuary, Sweaty Betty, AFRM, Rollas Denim, and extra. This Fall, the retailer will launch Jack & Jones Premium, Compania, Nia The Model, BDG by City Outfitters, Wild Pony, to call just a few, with unique collaborations and extra thrilling bulletins to be shared later within the season.

Hudson’s Bay is the unique third-party retail accomplice to Endlessly 21 in Canada.



Hudson’s Bay is a digital-first purpose-driven retailer serving to Canadians reside their finest type of life. As one of many nation’s most iconic manufacturers, Hudson’s Bay operates 87 full-line places and that includes Market — the fifth largest e-commerce enterprise in Canada. Hudson’s Bay has established a repute for high quality and elegance by means of an unrivalled assortment together with vogue, designer, dwelling, magnificence, meals ideas and extra. The Hudson’s Bay Rewards program is ranked second in division retailer loyalty packages in Canada.

Hudson’s Bay operates below the HBC model portfolio. Based in 1670, HBC is North America’s oldest firm. The signature stripes are a registered trademark of HBC.

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Tiffany Bourré
DVP, Communications & PR

Lauren Polyak
Supervisor, Public Relations

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