Food & Drink

Flor de Caña and bars to tackle nine tons of food waste

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Sustainably produced rum model Flor de Caña has launched a brand new international initiative together with on-trade venues to create zero-waste cocktails.

Flor de Caña

Flor de Caña has teamed up with main bars to create zero-waste cocktails

The brand new Zero Waste Month marketing campaign invitations bars and eating places around the globe to cut back meals waste by providing sustainable cocktails. In accordance with the UN’s Meals and Agriculture Group (FAO), lowering international meals waste is among the finest methods to combat local weather change.

The rum model has teamed up with main bartenders in additional than 30 nations on the creation of zero-waste cocktails for customers throughout July 2021.

The cocktails are made with Flor de Caña rum, which is carbon impartial, Honest Commerce-certified, and with elements from re-purposed meals leftovers.

Bartenders Georgi Radev (UK), Remy Savage (UK), Patrick Pistolesi (Italy), Yeray Monforte (Spain), Bastien Ciocca (China), Ashish Sharma (Kuala Lumpur) and Julio Cabrera (US) have joined the initiative as sustainability ambassadors.

The bartenders will take to social media to boost consciousness of meals waste, and encourage venues and customers to cut back the quantity of meals that’s thrown away.

The brand new marketing campaign is a part of Flor de Caña’s sustainability programme, Collectively for a Greener Future, and supported by international non-profit Meals Made Meals.

Meals Made Meals helps venues design zero-waste cocktails and implement inexperienced practises throughout their enterprise.

Simon Heppner, CEO of Meals Made Good, stated: “Working with an bold, outward-looking and artistic associate like Flor de Caña is the simplest approach we are able to speed up progressive apply throughout hospitality, making bars and restaurant part of a worldwide sustainability answer.”

Venues collaborating within the initiative embrace London bars Laki Kane, Coupette and A Bar with Shapes for a Title; Commacero, Unhealthy Firm 1920 and Gramophone in Spain; Piano 35 Lounge, Il Sereno and Peck in Italy; and Lovebird, Bovem and Divine in France, amongst others.

To see the complete checklist of venues collaborating throughout the globe, go to www.zerowastecocktails.com. The web site options movies of bartenders sharing their zero-waste cocktail creations, sensible tricks to reduce meals waste each day, and data on how on-trade venues can be a part of the trigger.

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