Products You May Like
twenty fifth Could, 2021 by Kate Malczewski
California-based E&J Gallo Vineyard is tapping into the ready-to-drink pattern with the acquisition of Liqs, producer of cocktail pictures, for an undisclosed sum.
E&J Gallo has added the Liqs vary to its portfolio
Liqs, the newest addition to the E&J Gallo portfolio, was based in 2013 to fill the ‘client want of a well-made shot for residence consumption’.
The model sells 20% ABV wine- and spirit-based cocktail pictures positioned as premium merchandise, in flavours resembling Lemon Drop, Kamikaze, Lychee Grapefruit, Tequila Cinnamon Orange and Whiskey Fireshot.
In September, Liqs may even roll out bottled Margarita, Strawberry Margarita and Mojito cocktails in a 1.5-litre format.
Harley Bauer, who co-founded Liqs together with Michael Glickman, stated: “We’re thrilled to transition the Liqs model to Gallo. Given their experience and attain in each the wine and spirits classes, Gallo additional expands this progressive product to shoppers throughout the nation.”
E&J Gallo, proprietor of spirits manufacturers together with New Amsterdam Vodka and E&J Brandy, is not any stranger to the ready-to-drink (RTD) class. The corporate beforehand forayed into the realm of RTDs with the launch of laborious seltzer vary Excessive Midday in 2019. The vodka-based beverage is presently the best-selling RTD on alcohol e-commerce platform Drizly.
Quoted in Drizly’s newest BevAlc Insights report, E&J Gallo vice-president and basic supervisor Britt West supplied perception into the attraction of the Liqs acquisition: “[The RTD category] is experiencing exponential progress with no signal of slowing down. Shoppers wish to take spirits-based merchandise to locations the place they used to drink beer.”
In April, E&J Gallo acquired Agave Loco, the proprietor of cream liqueur model Rumchata.