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twenty sixth July, 2021 by Nicola Carruthers
The Macallan proprietor Edrington has offered Snow Leopard Vodka to Subsequent Frontier Manufacturers for an undisclosed sum.
Snow Leopard Vodka is described as a ‘socially aware’ model
Established in 2006, Polish vodka model Snow Leopard is distilled six instances and filtered twice via charcoal.
Subsequent Frontier Manufacturers mentioned the deal added a ‘socially aware’ vodka to its portfolio of spirits. The model has contributed greater than US$500,000 to the Snow Leopard Belief to this point.
Snow Leopard will faucet into the buyer choice for ‘premium, purpose-driven manufacturers’, Subsequent Frontier added.
“Snow Leopard has gained distinctive traction in focus markets like South Korea and the USA, and is effectively positioned to extend its world market share in different premium vodka markets,” mentioned Joe Magnacca, president and chief govt officer for Subsequent Frontier Manufacturers.
“We are going to proceed to construct model fairness and strategically scale globally.”
In response to Subsequent Frontier, the worldwide vodka market is predicted to achieve US$56.4 billion by 2027. The class might be led by the premium section, which is forecast to rise at a CAGR (compound annual development charge) of 10.3% from 2020 to 2027.
Snow Leopard Vodka is the most recent acquisition by Subsequent Frontier Manufacturers, following the acquisition of non-alcoholic ‘spirits’ producer Fluère Drinks in February 2021 and UK-based Bottomley Distillers in 2020.
Headquartered in Colorado, US, Subsequent Frontier produces cannabidiol (CBD) merchandise together with CBD-infused Muhu Gin, and the Quindness and Human Qind skincare manufacturers.
The agency lately named former Amber Beverage Group CEO Seymour Ferreira as CEO of worldwide drinks.
Final month, Edrington acquired a minority stake in Berry Bros & Rudd’s No.3 London Dry Gin and revealed a double-digit gross sales drop for its newest monetary yr.