Edrington rebrands Naked Grouse whisky

Edrington rebrands Naked Grouse whisky

14th Could, 2021 by Kate Malczewski

The Macallan proprietor Edrington has debuted a brand new id for blended malt Bare Grouse that goals to make whisky ‘extra accessible’.

Naked Grouse whisky has rebranded to Naked Malt

Blended malt whisky Bare Grouse has modified its identify to Bare Malt

The model has been renamed Bare Malt and its bottle has been redesigned, however the liquid’s recipe stays unchanged.

The brand new, 100% recyclable packaging is embossed with a barrel, a reference to the blended malt’s six months spent in first-fill oloroso Sherry casks.

Elaine Miller, world model controller at Bare Malt, commented: “For our customers, the whisky class might be troublesome to navigate and sure with conventions they don’t need to be constrained by, so for us, it’s about making whisky extra accessible. We need to give a brand new technology the liberty to strive whisky their method, while offering the reassurance of an excellent high quality, versatile liquid.

“The brand new bottle design reinforces our ‘Bare’ cask story, and our ‘Bare’ bottle itself is stripped again as a result of we need to liberate the whisky and let the standard shine via.”

The identify change and new look are the newest developments within the model’s evolving id; in 2017, Bare Grouse changed its recipe from a blended Scotch to a blended malt.

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