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Drizly: Tequila to ‘challenge’ vodka in 2022

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E-commerce and on-demand supply platform Drizly believes Tequila will likely be ‘difficult vodka’ for shelf area in 2022.

Tequila Drizly
Drizly’s report mentioned Tequila may problem vodka for shelf area subsequent 12 months

Drizly has launched its third annual Bev Alc Insights by Drizly Retail Report, which surveyed greater than 500 alcohol retailers throughout North America throughout November 2021. The report additionally incorporates gross sales knowledge from Drizly’s platform in 2021.

The report mentioned 2022 could possibly be the 12 months ‘Tequila outsells vodka’. Nearly 80% of shops intend to record extra Tequila subsequent 12 months, on par with Bourbon. Drizly highlighted that Tequila’s share of spirits on the e-commerce platform has elevated by 13% over the previous couple of years, whereas vodka has dropped by 2%.

Cathy Lewenberg, chief working officer at Drizly, mentioned: “We all know alcohol retailers have a powerful pulse on shopper behaviour and demand as they see developments and shifts first-hand of their shops day in, day trip.

“We’ve noticed extra of our retail companions on Drizly additionally leveraging Drizly’s knowledge and insights to assist drive their determination making in terms of stocking new merchandise.

“Combining their real-time observations with these data-driven insights – the right mixture of artwork and science – helped type our annual retail report with a deep understanding of what’s to come back in 2022.”

Different developments noticed within the report embrace craft beer stealing shelf area from onerous seltzers – regardless of half of these surveyed planning to hold extra onerous seltzers subsequent 12 months. Nonetheless, 23% of shops plan to inventory much less onerous seltzer in 2022.

Moreover, 66% of shops mentioned they have been trying to inventory regionally made merchandise, adopted by natural and pure merchandise (60%).

Greater than 50% of shops see cannabis- and CBD-infused drinks as having the trade’s greatest progress potential. That is virtually double the variety of retailers that cited non-alcoholic merchandise (26%).

Bacardi has additionally not too long ago revealed a report, which named Tequila as the top trending spirit for 62% of bartenders all over the world, pushed by premiumisation.

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