Tiffany & Co. has partnered up with New York-based modern artist Daniel Arsham in remodeling its iconic Tiffany Blue Field. Collectively, each have created a sequence of 49 eroded bronze sculptures that characterize the right juxtaposition of the previous, current and future.
The Bronze Eroded Tiffany Blue Field resembles a relic from the distant future and has cracks and crevices. The eroded elements even have crystal-like buildings sprouting from inside. In Arsham’s signature model, the sculpture encompasses a customized hand-finished patina that could be a nod to each Tiffany’s proprietary blue and the Arsham Studio color.
“We’ve utilized a kind of aged patina on the packing containers and, satirically, the color of the patina is similar to the Tiffany Blue. In actual fact, the patina itself is colloquially known as ‘Tiffany Inexperienced’,” says Arsham.
Whereas the facade of the field warrants a re-assessment, primarily as a result of the Tiffany Blue Field with its white bow is a cultural icon in its personal proper, the content material inside it’s the place the magic occurs. And this new collaboration sees the launch of the limited-edition Tiffany x Arsham Studio Knot bracelet.
Crafted from 18 ct white gold, the bangle is fastidiously set with diamonds and tsavorites. The latter was chosen as a result of its inexperienced hue enhances superbly with the field and it’s a Tiffany legacy gemstone that the Home launched to the world in 1974. “This limited-edition bracelet and unique sculpture that holds it replicate the jeweler’s and Arsham’s dedication to craftsmanship, discovery and innovation,” says the American jeweller in its press launch.
Tiffany & Co.’s latest strikes, its new promoting slogan (“Not Your Mom’s Tiffany”), the appointment of Beyoncé and Jay-Z as its newest ambassadors, and this new collaboration with Arsham, all translate to the model transferring into a brand new path. Since its complete acquisition by LVMH earlier this 12 months, the corporate is rapidly rebranding itself. It’s now tapping extra into cultural actions to stay related and forward-thinking.
The brand new Tiffany Knot assortment is ready to launch in Singapore subsequent 12 months January. In celebration of this new partnership, Tiffany & Co. can also be showcasing a large-scale set up of Arsham’s work in its flagship retailer in New York now by way of the top of October.
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