Criteo unveils new branding as it gears up for the future of advertising

The rebrand marks Criteo’s dedication to supporting a good and open web that allows discovery, innovation, and selection

World expertise firm Criteo on Thursday unveiled its new branding, together with a brand new brand, visible identification, and model positioning, “The Future is Broad Open.” The rebrand marks Criteo’s dedication to supporting a good and open web that allows discovery, innovation, and selection. It additionally speaks to the huge alternative Criteo can capitalize on because it prepares for the way forward for promoting with out cookies.

“The time is correct for a brand new model identification and rally cry, as we use our large energy in knowledge and expertise to re-establish Criteo’s management inside the promoting trade and set an optimistic tone for the way forward for the open web, for everybody,” Megan Clarken, chief government officer at Criteo, mentioned.

The brand new brand brings the 2 dots beforehand linked on the high proper of the emblem to the middle of the brand new brand to higher symbolize shoppers and its prospects, who’re the centerpiece of the corporate’s product technique to supply a commerce media platform. The 2 dots now embody open area, nodding to each discovery and openness as the corporate invitations its viewers in and balances a robust legacy, visualised with a bolder font, with fashionable capabilities.

“After we say, ‘The Future is Broad Open,’ we’re speaking in regards to the great prospects Criteo’s distinctive dataset presents for enhancing each client expertise on the open web,” Todd Parsons, chief product officer at Criteo acknowledged. “Cookies is likely to be going away, however we view it as a chance to evolve our product technique to ship higher advantages than ever to shoppers and our prospects.”

“Right here in Asia Pacific, Criteo’s rebrand equally signifies a brand new period of alternative for us. As residence to over 4.3 billion individuals, and 65% of the area’s GDP anticipated to be digitized, with spending predicted to achieve US$1.2 trillion by 2022, the longer term is certainly broad open, when it comes to the chances for companies right here at the moment,” Kenneth Pao, government managing director, Asia Pacific, Criteo, mentioned.

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