A brand new blended Scotch has been launched to encourage whisky lovers to take pleasure in their very own inventive adventures. Anybody can now create their very own personalised whisky label. All you simply want are a pc, a printer, some creativeness, and a bottle.
Chiswick-based Compass Box whisky has launched its Canvas Blended Malt Scotch whisky aged in Vino Naranja casks. It affords the prospect for patrons to design their very own personalised label. Though it’s unclear whether or not it is best to search inspiration earlier than or after you open the bottle.
Award-winning designers Stranger & Stranger drew inspiration from the Renaissance’s use of trophy frames which have been historically used to showcase and immortalize nice private achievements. The distinctive consumer-engaging label might be created via the bottle’s QR code, which hyperlinks to a template the place aspiring label designers can enter a photograph, drawing, poem, or any picture of their fancy throughout the body after which print off the personalised label.
Compass Field Whisky was based in 2000 by American John Glaser, a former Johnnie Walker advertising director. Jill Boyd started mixing whisky for Compass Field in 2017 and was joined by James Saxon in 2019. The corporate’s whisky-makers choose distillates from numerous Scotch whisky distilleries to be blended and additional matured.
Its portfolio contains ‘The Spice Tree’, ‘The Peat Monster’, ‘Oak Cross’, and ‘Hedonism’ – the world’s first blended grain Scotch and one-off vatting of complementary Scotch grain whiskies from fine quality American oak casks. There are additionally the ‘Artist’s Mix’, ‘Glasgow Mix”, ‘Rogues’, “Banquet’, and ‘The Story of the Spaniard”.
Distinctive whiskies have been sourced to make restricted editions like ‘Optimism’, ‘The Basic’, ‘The Misplaced Mix’, ‘Morpheus’, the ‘Canto Cask’ collection, and the three-bottle ‘Myths and Legends’. Compass Field has additionally collaborated with eating places, bars, and bartenders, to provide whiskies like ‘Juveniles’, ‘Delilah’s’ and ‘The Circle’. Compass Field additionally produces ‘Orangerie’, constituted of whisky infused with orange zest and spices. In March, Compass Field launched “Menagerie”, the model’s “reply to the decision of the wild.”
Compass Field launched a ‘Scotch Whisky Transparency’ marketing campaign to encourage larger transparency throughout the world of Scotch whisky with whisky producers – akin to Bruichladdich – being inspired to shared full-age element info.
“For us, whisky-making is a creative course of, and the whisky is our canvas,” says James Saxon, lead whisky-maker. “We wished this launch to embody the spirit of its creation.”
Compass Field invitations whisky-loving creatives to share their artwork on social media, tagging the model and utilizing #compassboxcanvas. Bottled at 46% ABV, Compass Field Canvas Blended Malt Scotch Whisky will likely be obtainable within the UK from 9th August Solely 5,880 bottles can be found.