Main Scotch whisky model, Chivas Regal is reaffirming its reference to the world of soccer by means of this new initiative referred to as “Regal F.C.”. This creatively numerous social membership not solely celebrates the most effective of soccer tradition but in addition spotlights homegrown artists and tastemakers.
Set in opposition to a 3D recreation like backdrop, this digital coming collectively holds an array of rooms that guests can discover and be taught extra concerning the totally different Chivas expressions and inventive endeavours. Additionally housed inside this universe is the gang favorite, “The Successful Seat” competitors — the place guests can take part and stand to want money prizes and weekly grand prizes of greater than S$40,000.
To assist kickstart this fantastical get-together, Regal F.C. is proud to announce its first artistic council — the Regal F.C. Fam, represented by 5 visionary people from the artistic scene. They’re Dharni (beatboxer), Josiah Chua (vogue artistic), Jun Tan (former footballer and founding father of Junpiter Futbol), See Min Ng (physique artwork artist) and YK (road photographer). These creatives discovered their very own mix of success to create extraordinary expressions just like that of Chivas.
“REGAL F.C. was created from our love for soccer and for the individuals who like it passionately. Trendy soccer tradition goes past the pitch to intersect with music, gaming, vogue, artwork, and past — and REGAL F.C. is a celebration of those cultural tenets,” says Joni Na, Model Supervisor at Chivas Regal, Pernod Ricard Singapore.
“It brings collectively a neighborhood of entrepreneurs, rising stars and cultural tastemakers in a mix of artistic expressions. We’re excited to convey a brand new expertise to the Chivas neighborhood by means of a social membership like Regal F.C.”
To assist enrich the expertise, specifically curated actions can be found resembling a gallery characteristic by the abovementioned artists, a bar lounge the place guests can store the Chivas collections or degree their home-bar recreation with inspiring cocktail recipes, take part in The Successful Seat and different interactive on-line video games that dish out prompt prizes and different Chivas premiums.
Membership to Regal F.C. is free and as soon as joined, unique members-only promotions, occasion invites and different firsthand info will probably be made out there.
The Chivas Regal F.C. launches on-line right this moment (November 12) at chivas.com/en-SG/REGALFC
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