Carl Pei’s Nothing to launch its first product, Ear 1 TWS earbuds in June

Carl Pei’s Nothing to launch its first product, Ear 1 TWS earbuds in June

Nothing Ear 1, Carl Pei, NothingThe Ear 1 will presumably construct on the idea product – Idea 1 – that Nothing confirmed off in March.

Carl Pei’s Nothing on Tuesday introduced that it’s going to launch its first product, the Ear 1 actually wi-fi (TWS) earbuds in June. The product is predicted to launch globally and in India at across the identical time, given Nothing’s ongoing India push that noticed the model lately rent ex-Samsung VP Manu Sharma as its vice chairman and basic supervisor and former know-how journalist Megha Vishwanath as PR supervisor for its India operations.

The Ear 1 will presumably construct on the idea product — Concept 1 — that Nothing confirmed off in March at the very least so far as positioning and focus are involved. Nothing had hinted that the ultimate product — Ear 1 — might look totally different from what was proven again then. At the moment’s announcement is skinny on product design in addition to function set, as a substitute it’s closely loaded with advertising and marketing mumbo jumbo like “stripped-down aesthetics” that apparently echo the model’s “uncooked ambition to vary the market” that’s seemingly “begging for differentiation”, once more, in step with its Carl Pei-ish advertising and marketing strategy — one thing that lone-term OnePlus followers will relate to.

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Nonetheless, you may make a number of assumptions and guesses foundation of a picture shared by Nothing accompanying the announcement. The Ear 1 TWS earbuds might have a piston-style bud and a protracted stem kind of just like the AirPods, in sharp contradiction to the Concept 1’s tobacco pipe-like aesthetic. Nothing has beforehand confirmed that its first TWS earbuds can have a minimalist design with none “unnecessary branding” on the floor so that ought to keep put within the last model set to launch in June.

Additionally Learn | Carl Pei’s Nothing reveals ‘Concept 1’ TWS earbuds with a transparent design

Nothing is reiterating as soon as once more that these earbuds shall be a part of an even bigger, extra various portfolio of {hardware} merchandise that it’s going to launch within the days to come back. “The earphones market will present a fertile backdrop as we strengthen our capabilities and put together to enter new product classes,” the model mentioned in a press release including that the earphones market is “an area the place we will elevate design and ship worth from day one.”

London-based Nothing has a few of the most outstanding companies and figures backing it already. The model has secured $7 million seed financing from iPod inventor Tony Fadell, Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin, YouTuber Casey Neistat, an undisclosed quantity from CRED founder Kunal Shah, and one other $15 million in Sequence A funding led by Alphabet VC arm GV (previously Google Ventures). It has additionally opened the platform for its tech-enthusiast neighborhood so it may ‘be a part of Nothing’ and assist create its future merchandise. Evidently, there’s lots of pleasure across the Ear 1 to see how Carl Pei channels his ideas and power and whether or not there shall be similarities with OnePlus particularly round pricing.

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