Carl Pei’s Nothing to launch its first product, Ear 1 TWS earbuds in June

The Ear 1 will presumably construct on the idea product – Idea 1 – that Nothing confirmed off in March.

Carl Pei’s Nothing on Tuesday introduced that it’s going to launch its first product, the Ear 1 actually wi-fi (TWS) earbuds in June. The product is predicted to launch globally and in India at across the identical time, given Nothing’s ongoing India push that noticed the model lately rent ex-Samsung VP Manu Sharma as its vice chairman and basic supervisor and former know-how journalist Megha Vishwanath as PR supervisor for its India operations.

The Ear 1 will presumably construct on the idea product — Concept 1 — that Nothing confirmed off in March at the very least so far as positioning and focus are involved. Nothing had hinted that the ultimate product — Ear 1 — might look totally different from what was proven again then. At the moment’s announcement is skinny on product design in addition to function set, as a substitute it’s closely loaded with advertising and marketing mumbo jumbo like “stripped-down aesthetics” that apparently echo the model’s “uncooked ambition to vary the market” that’s seemingly “begging for differentiation”, once more, in step with its Carl Pei-ish advertising and marketing strategy — one thing that lone-term OnePlus followers will relate to.

Nonetheless, you may make a number of assumptions and guesses foundation of a picture shared by Nothing accompanying the announcement. The Ear 1 TWS earbuds might have a piston-style bud and a protracted stem kind of just like the AirPods, in sharp contradiction to the Concept 1’s tobacco pipe-like aesthetic. Nothing has beforehand confirmed that its first TWS earbuds can have a minimalist design with none “unnecessary branding” on the floor so that ought to keep put within the last model set to launch in June.

Additionally Learn | Carl Pei’s Nothing reveals ‘Concept 1’ TWS earbuds with a transparent design

Nothing is reiterating as soon as once more that these earbuds shall be a part of an even bigger, extra various portfolio of {hardware} merchandise that it’s going to launch within the days to come back. “The earphones market will present a fertile backdrop as we strengthen our capabilities and put together to enter new product classes,” the model mentioned in a press release including that the earphones market is “an area the place we will elevate design and ship worth from day one.”

The best visions aren’t realized with the flip of a change, however as a substitute by way of numerous small successes. @Nothing Ear 1 is simply the beginning: https://t.co/RlKZFywxMN pic.twitter.com/JOejeNf634

— Carl Pei (@getpeid) May 11, 2021

London-based Nothing has a few of the most outstanding companies and figures backing it already. The model has secured $7 million seed financing from iPod inventor Tony Fadell, Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin, YouTuber Casey Neistat, an undisclosed quantity from CRED founder Kunal Shah, and one other $15 million in Sequence A funding led by Alphabet VC arm GV (previously Google Ventures). It has additionally opened the platform for its tech-enthusiast neighborhood so it may ‘be a part of Nothing’ and assist create its future merchandise. Evidently, there’s lots of pleasure across the Ear 1 to see how Carl Pei channels his ideas and power and whether or not there shall be similarities with OnePlus particularly round pricing.