Carl Pei’s Nothing brand to launch its first product, Ear 1 TWS earbuds on July 27

The product will launch in India similtaneously world markets.

Carl Pei’s shopper tech firm, Nothing, mentioned on Tuesday (June 29, 2021) that it’ll launch its debut product, the Ear 1 actually wi-fi earbuds on July 27. The product will launch in India similtaneously world markets. “On Tuesday 27 July 2021 at 18:30 IST we might be revealing the primary machine in our ecosystem, true wi-fi earbuds Nothing Ear 1,” Nothing mentioned in a press launch.

Nothing had confirmed in Could that it’ll launch the Ear 1 globally in June however the launch was later postponed as there have been a “few issues left to finalise” as per a tweet by Pei. The previous OnePlus co-founder had mentioned the launch will happen a “bit later this summer time.”

For its India distribution and gross sales, the corporate has tied up with Walmart-owned Flipkart.

Additionally Learn | Nothing says India an ‘important’ market as company partners with Flipkart for Ear 1 TWS earbuds launch

“For the upcoming launch of Ear 1, we’re excited to associate with Flipkart as we mark Nothing’s entry in India.,” Manu Sharma, Vice President and Basic Supervisor, Nothing India had lately mentioned, including “Flipkart’s pan-India provide chain might be instrumental in reaching Nothing prospects and delivering a superior end-to-end product expertise, which is essential to us.”

Firsts are all the time particular. Our first product. Our first launch occasion. The primary actual probability for us to point out the world what Nothing is about. #SoundOfChange arrives on 27 July. https://t.co/0vD6qpGqR9 #ear1 pic.twitter.com/LjSqlzNMTA

— Nothing (@nothing) June 29, 2021

Nothing has briefly teased the Ear 1 and proven off an idea render sharing its minimalist design philosophy with the world. The product will come with none “pointless branding” on the floor, it has mentioned, as a substitute it should have “stripped-down aesthetics” that may apparently echo Nothing’s “uncooked ambition to vary the market” that’s seemingly “begging for differentiation.” However it’s but to share extra. Extra concrete particulars to be exact.

Nothing has reiterated repeatedly that the earbuds might be a part of an even bigger, extra various portfolio of {hardware} merchandise that it’ll launch within the days to return. “The earphones market will present a fertile backdrop as we strengthen our capabilities and put together to enter new product classes,” and the earphones market might be “an area the place we are able to elevate design and ship worth from day one.”