Campari rebrands Bisquit Cognac

Campari rebrands Bisquit Cognac

seventh July, 2021 by Melita Kiely

Bisquit Cognac has returned to its roots and been renamed Bisquit & Dubouché, because it joins the Campari Group UK Status Challenger portfolio.

Bisquit Dubouche Cognac

Bisquit Cognac has been renamed Bisquit & Dubouché

Bisquit & Dubouché was the unique title for the Cognac model, named after its founders: Alexandre Bisquit and Adrien Dubouché.

Bisquit based the model in 1819, aged 20 years previous, and later went into enterprise with Dubouché, who married Bisquit’s daughter in 1849.

Now, having returned to its unique identify, Bisquit & Dubouché VSOP is obtainable to buy within the UK through The Whisky Change. The XO variant might be that can be purchased later this 12 months.

Brad Madigan, Campari Group UK’s managing director, mentioned: “With a wealthy legacy and historical past and following its thrilling relaunch in 2020, we’re thrilled to announce Bisquit & Dubouché as a brand new addition to the rising Campari Group UK Status Challenger portfolio.

“As a Cognac model recognised worldwide for its extraordinary high quality and class, we’re wanting ahead to bringing Bisquit & Dubouché to the UK market.”

Different manufacturers inside the Campari UK Status Challenger portfolio embody Speyside single malt Glen Grant and Grand Marnier.

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