Campari launches non-alcoholic apéritif range

Campari launches non-alcoholic apéritif range

Aperol proprietor Campari Group has unveiled The Notes Assortment, a line of three non-alcoholic ‘mixable infusions’.

Campari’s launch of non-alcoholic apéritifs contains The Hidden Notice, The Vibrant Notice and The Bitter Notice

Campari’s The Notes Assortment claims to carry layers of ‘complexity and depth’ to the non-alcoholic class with three expressions within the vary: The Bitter Notice, The Vibrant Notice, and The Hidden Notice.

Francesco Cruciani, managing director of Italian icons at Campari Group, stated: “Campari Group are proud pioneers, and The Notes Assortment is one in every of its newest creations. We’re introducing superior liquid to the non-alcoholic class.”

Crafted by Bruno Malavasi, Campari Group’s grasp blender, the mixers are beneficial as a non-alcoholic serve or blended with spirits.

The Bitter Notice is made with peppermint, cinchona bark and juniper, leading to a ‘cooling bitterness and natural freshness’, layered with hints of myrrh and incense. Campari recommends the expression for experimentation with pre- and post-meal drinks.

The Vibrant Notice is a ‘floral and bittersweet’ mix, with Sichuan pepper, ginger and quassia, giving spicy, citrusy notes, together with hints of bitter hibiscus. Bartenders are inspired to experiment with the liquid to lend a pink color to serves.

Lastly, The Hidden Notice presents an ‘intense, velvety and barely bitter’ expertise, an expression described as ‘darkly misleading’ by the model. With layers of florals and spice from the herb Curcuma zedoaria, mixed with mace and yellow gentian, the drink is alleged to create ‘visually gorgeous cocktails’.

Cruciani added: “In these three deeply advanced non-alcoholic expressions mixologists and journey seekers uncover layer upon layer of flavour.

“Every Notice has its personal distinctive character to take a drinker on an alluring sensory journey of discovery, [and] creates boundless new alternatives for creative serves and mixological experimentation, for earlier than and after meals in addition to early night and late at evening.”

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