Products You May Like
4 world stars have descended into the Everlasting Metropolis of Rome — they’re Emmy-award profitable actress, Zendaya, a member of the outstanding Kpop group Blackpink, Lalisa Manoban and two worldwide supermodels, Lily Aldridge and Vittoria Ceretti.
All 4 women are the worldwide ambassadors of the Roman jewelry atelier Bvlgari and collectively they’ve come collectively to entrance the model’s newest marketing campaign, “Magnifica”. Drawing inspiration from one of many model’s most recognisable promoting campaigns from the early eighties, “Goals”, the quartet celebrates its joyous spirit, everlasting modernity and artwork de vivre.
Captured by photographer Txema Yeste, the marketing campaign brings Rome to the world in a time the place worldwide journey nonetheless stays to be a distant dream. However, that’s the facility of goals. To permit one to think about the unimaginable. The press launch states, “Dream and actuality, unrestrained magnificence and genuine pleasure, the depth of a second and timeless glory complement one another in settings past house and time. Secret views, seductive statues that appear awaken to life, an historical eden blooming with recent flowers on daily basis: that is the reign of infinite potentialities.”
Seen on the women are a few of Bvlgari’s legendary designs, such because the “Serpenti,” “Divas’ Dream,” “Fiorever,” and excessive jewelry collections. Going past the aesthetic values of those iconic items, what issues extra is the intrinsic qualities related to them. These girls are masters of their respective fields and “stay life on their very own phrases”: a real illustration of empowerment, and collectively they’re an inspiration to many ladies.
In an earlier interview with Bvlgari CEO Jean-Christophe Babin additionally mentioned the subject of “Ladies energy” within the luxurious trade, and he remarked, “Modern girls are more and more impartial financially, they purchase jewelry for themselves, whatever the accomplice, relatively than a specific occasion similar to an anniversary or a promotion.” Trendy girls are not constrained by society’s expectations, however they’re makers of their very own destinies.
For extra data relating to this marketing campaign, head over to the official Bvlgari website.
All photos courtesy of Bvlgari