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Selvarey Rum, the model owned by singer Bruno Mars, has partnered with Republic Nationwide Distributing Firm (RNDC) to develop its availability within the States.
Efficient 1 August 2021, RNDC took on distribution of Selvarey in 32 markets throughout the US.
“We’re excited to start an enduring, fruitful partnership with Selvarey Rum,” stated RNDC president and CEO Tom Cole. “Selvarey has a novel place within the fast-growing ultra-premium rum section, and we’re proud to assist them develop their attain.”
RNDC will supply the total Selvarey vary, together with the white rum, a coconut-flavoured rum, a chocolate variant and the ‘extraordinarily uncommon’ Proprietor’s Reserve bottling.
Mars added: “The timing is ideal for RNDC to deliver the very best rum on the market to extra individuals throughout the nation. As our companions, they genuinely perceive the standard and love in these merchandise, and what the Selvarey model is all about – transporting you to a world of tropical luxurious with each sip.”
Mars owns the Selvarey model alongside Seth Gold, Marc Gold and Robert Herzig.
In November final yr, Mars relaunched Selvarey Rum with an up to date design. The singer claimed to have spent greater than three years designing the bottle, brand and merchandise.
In June, the model unveiled the first instalment of its Tropical Luxurious, Wherever You Are marketing campaign.