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Bottega Veneta has unveiled its marketing campaign photos for Salon 02, the model’s Fall 2021 assortment that was offered to a particular group of editors and celebrities. The runway present was held at Berlin’s Berghain nightclub again in April this 12 months.
Daniel Lee, the artistic director of Bottega Veneta, has taken the model off the style calendar and renamed the collections “Salon” for the Spring/Summer time and Fall/Winter. Its extra industrial pre-season collections are dubbed “Wardrobe”.
No photos have been allowed to be taken at Salon 02 and the model even deleted its personal social media platform comparable to Instagram. There isn’t a apart from to attend for Bottega Veneta to launch its official photos. The visitor listing for the present included Beyoncé, Skepta, Honey Dijon, Tracee Ellis Ross and different celebrities. They have been photographed as they made their option to the mysterious Berghain nightclub.
Lastly, after months of ready, Bottega Veneta lastly dropped the marketing campaign photos for Salon 02. The photographs have been photographed by Tyrone Lebon and featured fashions comparable to Freja Beha Erichsen, Dede Mansro, Fernando Cabral, Takahiro Oda and Yoonmi Solar.
The 61-look assortment was largely monochromatic, that includes darker shades, which might be a mirrored image of the grim state of affairs that’s the pandemic. However Lee juxtaposed that with supplies comparable to cashmere, ostrich plumes, sequins and glass beading. The completely different textures carry tactility and enjoyable to the gathering. The designer’s penchant for fringes was additionally seen all through the gathering as some have been even blown up such because the fringed shearling coats, elsewhere, they are often discovered on attire and equipment.
Whereas the main target is likely to be on the aesthetics of the varied designs, Lee nonetheless stored the signature craftsmanship of Bottega Veneta the main target. The hand-blown glass gown took Venetian craftspeople between 135 to 250 hours to finish whereas the black and white zebra stripe coat featured over 4.3 million stitches on an embroidery machine. Elsewhere, all of the supplies utilized in Salon 02 have been all developed in-house, a testomony to the significance of preserving craft in a world the place machines are more and more turning into the substitute for conventional workmanship.
Bottega Veneta Salon 02 is now available in shops and online.