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Bacardi-owned Bombay Sapphire has unveiled the newest additions to its UK-based distillery.
The distillery, based mostly in Hampshire, is receiving a sequence of upgrades together with a cinema room, interactive cocktail bar and a refreshed cocktail menu.
Jay Basson, UK model residence basic supervisor, stated: “We’re delighted to unveil the updates we’ve made to the distillery, enhanced to make sure guests have a very immersive expertise as they study concerning the beautiful world of Bombay Sapphire and its unimaginable journey of inspiration, ardour and creativity.”
The brand new cocktail menu will comprise expressions added to the model’s portfolio previously two years, comparable to Bombay Bramble, Bombay Sunset and the not too long ago launched Bombay Sapphire Premier Cru.
Throughout a distillery tour, shoppers will have the ability to use a dispenser to assist themselves to gin and tonic serves and select their very own garnish for his or her drinks.
Basson added: “In addition to experiencing the model new cinema room, which supplies the right construct as much as the reveal of our iconic glass homes, visitors can now additionally pattern the total vary of Bombay Sapphire gins after the distillery tour, together with our thrilling improvements, that are overseen by our grasp distiller, Dr Anne Brock.”
The cinema room presents a movie on the heritage of the Bombay Sapphire model, together with an outline of the ten botanicals used to craft the gin.
The distillery additionally presents cocktail masterclasses for visitors to participate in, with a specifically educated gin professional at hand.
The distillery refresh comes because the gin model reported a 35% enhance in footfall this yr compared to final yr, because the ‘development for spirit tourism will increase’.
For extra on the model’s method to creativity and client engagement, take a look at our interview with Natasha Curtin, Bombay Sapphire’s global vice-president.