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Moskovskaya proprietor Amber Beverage Group has appointed former Jägermeister govt Benedikt Fimpel as world model director for vodka.
Benedikt Fimpel beforehand served as world model supervisor for Jägermeister and Thomas Henry
Fimpel will lead Amber Beverage Group’s Moskovskaya Vodka model, with the aim of reaching a million nine-litre circumstances over the following 5 years.
Fimpel has labored within the drinks trade since 2013, beforehand managing manufacturers reminiscent of natural liqueur Jägermeister and mixer producer Thomas Henry.
“We’re really delighted to welcome Benedikt as a educated spirits fanatic to sharpen and elevate the advertising and marketing of a few of our hottest drinks,” mentioned Pepijn Janssens, chief advertising and marketing officer at Amber Beverage Group (ABG).
“After setting bold targets for Moskovskaya Vodka in our five-year marketing strategy, we imagine that his expertise at Jägermeister and his unending excessive power will most positively assist us ship a million nine-litre Moskovskaya case gross sales within the subsequent 5 years.”
His most up-to-date place as world model supervisor for Jägermeister noticed Fimpel take cost of world model technique and communications. He was behind tasks such because the Be the Meister marketing campaign and the launch of Jägermeister Cold Brew Coffee, in addition to the rollout of the worldwide Save the Night initiative to assist the on-trade through the pandemic.
In his function as worldwide model supervisor for Thomas Henry, Fimpel, led the corporate’s ‘repositioning and internationalisation’, and helped the mixer producer launch within the US in 2018.
Fimpel added: “I’m greater than thrilled to tackle this new function and really feel very honoured to grow to be a member of this dynamic household. I can’t wait to roll up my sleeves and do my half to contribute to the additional success story of ABG, and specifically, to form the following trailblazing chapter for our iconic Moskovskaya model.”
Amber Beverage Group mentioned Moskovskaya has quickly prolonged its world distribution, whereas rising strongly in present markets such because the Baltics, Italy, Spain, Portugal, Lebanon, the UK and Canada.
The model appointed Blue Spring Imports as its US distributor final 12 months, and secured world listings for Moskovskaya Pink and its hard seltzer range.