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Household-owned spirits agency Bacardi has teamed up with Design My Evening for a marketing campaign to encourage enterprise within the on-trade.
Bacardi’s newest partnership is a part of its technique to maximise bar revenues and drive gross sales for e-commerce platforms
By means of its partnership with nightlife comparability web site Design My Evening, the spirits big has launched The Bacardi Information to Going Out (Once more), a quiz devised to tailor cocktail decisions and bar venues to customers based on their personalities.
The information serves as part of the Raise Your Spirits initiative by Bacardi, aiming to assist UK on-trade companions and drive revenues.
Leila Stansfield, Bacardi’s UK on-trade gross sales director, stated: “It’s an thrilling time for the hospitality business as restrictions proceed to elevate, nevertheless it’s additionally an extremely difficult time. There are a selection of hurdles to beat, and making certain prospects really feel secure and comfy returning to the bar, is a extremely large one.
“Our Information to Going Out (Once more) is designed to assist – driving publicity, footfall and revenues for our on-trade companions, whereas offering folks throughout the UK with unbelievable choices for having fun with a cocktail this summer season.”
Customers can ‘decide their readiness to return to social circles’ with the quiz, with three teams of post-lockdown personalities recognized. These embody ‘the slay at houses’, ‘the brand new pragmatics’ and ‘the mix-a-lots’.
Every has been matched with a tailor-made information for cocktail decisions, bar venues and music choices.
The cocktails really useful embody key serves from Bacardi’s portfolio, corresponding to Gray Goose vodka, Bombay Sapphire gin and Patrón Tequila.
For these not prepared for the social hub in licensed venues, recommendation on cocktail supply companies is offered.
The Information to Going Out (Once more) will be discovered on designmynight.com.
By means of its Increase Your Spirits initiative, Bacardi has aimed to assist on-trade companions all through the pandemic by offering steering on creating cocktail supply companies, serving to bars arrange digital menus and past. Final September, the corporate stated it was transferring its budgets for large-scale business occasions to put money into ‘supporting the on-trade at a grassroots level’.
Bacardi just lately unveiled its new canned ready-to-drink cocktails, with three flavours out there.