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The affiliation goals to speak the model ethos of Aurelia
TCNS Clothing Co. Ltd, the attire firm for ladies, has signed Bollywood actress Alia Bhatt because the face for its ethnic-wear model Aurelia. The actress will collaborate with the Indian ethnic put on model to advertise the vary.
Aurelia has all the time promoted easy model – encouraging ladies to decide on their very own illustration of lovely, Anant Kumar Daga, managing director, TCNS Clothes mentioned. “Associating with Alia Bhatt was a strategic choice to speak the identical ethos. Alia is a youth icon who loves her easy model. The model’s youthful picture appeals to younger and fashionable ladies who don’t imagine in superficial obstacles and Alia is somebody who portrays the identical by means of her onscreen in addition to off-screen presence seamlessly,” he added additional on the collaboration.
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“The model, whereas staying within the realm of custom, is re-defining ethnic put on, and I sit up for our affiliation,” Bhatt said on her affiliation with the model.
TCNS is a ladies’s branded attire firm. The corporate designs, manufactures, markets and retails a large portfolio of girls’s branded attire throughout a number of manufacturers. Its product portfolio contains top-wear, bottom-wear, drapes, mixture units and equipment that cater to all kinds of the wardrobe necessities of the Indian girl, together with on a regular basis put on, informal put on, work-wear and event put on. It sells its merchandise throughout India and thru a number of distribution channels. As of March 31, 2021, it bought its merchandise by means of 550 plus unique model retailers, over 2000 giant format retailer retailers and 1000 plus multi-brand retailers. It additionally sells its merchandise by means of unique model retailers in Nepal, Mauritius and Sri Lanka. As well as, it sells its merchandise by means of its web site and on-line retailers.
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