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fifteenth June, 2021 by Kate Malczewski
Nikka proprietor Asahi has moved into the arduous seltzer class within the UK.
Asahi has positioned its Viper Exhausting Seltzer as a premium possibility within the class
The brewing and distilling large has launched Viper Exhausting Seltzer in two variants, Lime and Cranberry.
The ready-to-drink product is brewed in a six-day course of, with out synthetic sweeteners, colors or preservatives.
It is available in at 4% ABV and 96 energy, and is packaged in each can and bottle codecs, which the corporate mentioned ‘carried out properly throughout client testing’.
Sam Rhodes, Asahi UK’s advertising and marketing director, mentioned: “Getting into the colourful arduous seltzer class is a very thrilling transfer for us, and we’re proud to introduce a tough seltzer that not solely presents high quality, demonstrated by means of the brewing course of, but it surely additionally permits us to proceed to supply merchandise to our prospects which might be in step with client developments.”
Earlier this 12 months, IWSR Drinks Market Evaluation advised The Spirits Enterprise the arduous seltzer class will “far surpass” an initial forecast of 281 million case gross sales within the US by 2023 two years forward of schedule.
For extra arduous seltzers, take a look at our decide of 10 award-winning cans.