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Media and leisure firm Rainshine International has elevated Anuraag Srivastava because the CEO of Rainshine Leisure (India) to drive the corporate’s progress in India. Rainshine Leisure is rising quickly, including new capabilities, and as an trade are nonetheless within the early part of progress in India, Anuraag Srivastava, CEO, Rainshine Leisure (India), mentioned. “I’m dedicated to constructing an organization with a stellar workforce. Our focus shall be on creating a status for nice content material and constructing our profile as an trade chief., he added.
Additional, the corporate shall be increasing its content material choices globally, and is formally launching a brand new subsidiary – Rainshine Media Fintech. Rainshine International will broaden its world footprint by specializing in creating reveals and movies primarily based on Indian and world themes for audiences exterior India. It has already established groups and partnerships within the US, and the UK to curate content material on universally relatable concepts and subjects to draw viewers globally.
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Rainshine Leisure (India) will leverage the escalating adoption of digital content material within the nation. Via strategic collaborations, acquisitions, and syndication it is going to introduce contemporary content material and broaden its choices to a bigger viewers. The corporate goals to create a large spectrum of short-form and long-form audio and video content material starting from podcasts, scripted sequence, function movies, and documentaries. Rainshine’s owned and companion content material studios like CM Studios, FirstAction, Manzar Studios, Rainbox Studios, Weirdass Comedy, and Indian operations of Rainshine Animation, will now be managed below this entity.
In the meantime, Rainshine Media Fintech, the brand new subsidiary will give attention to creating a wide range of financing choices starting from media credit score and digital tokens created on Rainshine’s proprietary Blockchain platform.
For Neeraj Bhargava, founder, chairman and CEO, Rainshine International, the corporate has been profitable in creating and exploring attention-grabbing codecs, be it short-form or long-form content material. “We’re continuously attempting to innovate and provide you with contemporary and distinctive concepts for function movies, reveals within the digital and TV format, and podcasts. Anuraag Srivastava has led this admirably and built-in our companion firms right into a complete providing. We now have very excessive expectations of progress right here and I’m excited to have him take the lead for our enterprise in India,” he added.
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