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Anirban Mozumdar joins 82.5 Communications as chief strategy officer

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He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academicsHe replaces Rishabha Nayyar, who has moved on from the company to pursue his curiosity in teachers

Promoting company 82.5 Communications, a part of the Ogilvy Group, has introduced the appointment of Anirban Mozumdar as chief technique officer, based mostly in Mumbai. He replaces Rishabha Nayyar, who has moved on from the company to pursue his curiosity in teachers.

An alumnus of MICA, Mozumdar has over 24 years of brand name constructing and technique expertise, throughout India and the South Asian area, in companies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his profession, he has labored extensively throughout the B2C, B2B and D2C sectors and on widespread manufacturers comparable to P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, amongst others. He joins 82.5 Communications from Chlorophyll model consultancy, the place he was most not too long ago serving as CEO.

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“Anirban’s huge planning expertise throughout classes and nations, his entrepreneurial means and his understanding of behavioural science are only a few of the property with which, I’m positive, he’ll enrich our folks and our manufacturers,” Sumanto Chattopadhyay, chairman and CCO, mentioned.

“Anirban has a love for the enterprise that displays in an nearly instant connection over stimulating conversations, passionate concept exchanges and loud laughs. We’re fortunate to have an individual of his pedigree and fervour be part of us, to associate our purchasers and the 82.5 household, in our development journey,” Kapil Arora, co-chairman and CEO, said.

For Mozumdar, it’s thrilling to be within the thick of brand-building and promoting in these fast-changing instances. “With a staff that makes creativity potent with ardour and grit, I’m wanting ahead to working with Sumanto, Kapil and your entire staff at 82.5 Communications, to construct enterprise and worth for a very thrilling set of manufacturers,” he added on his new position.

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