sixteenth June, 2021 by Kate Malczewski
Bar business veterans Alex Kratena and Monica Berg have partnered with The Mix, Beam-Suntory’s commerce advocacy programme, to create a video collection on constructing a model.
The bartenders opened the east London venue Tayēr + Elementary in 2019, and have since launched a wide range of initiatives, together with a variety of RTDs, a collection of liqueurs and a clothing line.
Of their new movies, known as the ēe collection, they share how they approached these initiatives.
The three-video collection explores Berg and Kratena’s pillars of profitable model constructing – set up, evolve and have interaction – and covers matters reminiscent of crafting a tone of voice, selecting the best typography for a model, taking Instagram photographs and organising occasions.
It goals to showcase how bartenders can apply these ideas when opening a bar, collaborating, bringing a brand new product to market and past.
The collection is accessible to view on www.theblend.world upon signing up without spending a dime membership to The Mix.
Final 12 months, Monica Berg spoke in regards to the impact of the pandemic on the bar trade at a digital World Whisky Discuss occasion.