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tenth June, 2021 by Alice Brooker
Bacardi-owned Gray Goose vodka has launched a summer time marketing campaign celebrating the model’s relationship with the pure world.
The vodka model’s latest marketing campaign provides a nod to the ‘elusive state-of-mind that comes with summertime’
Gray Goose has teamed up with advertising and marketing company MullenLowe for its summer time marketing campaign Pour Your self One thing Easy.
The marketing campaign pays homage to the model’s relationship with the pure world and ‘peak summer time moments’ via a brief movie.
Gray Goose world vice-president, Martin de Dreuille, stated: “The course of our newest work marks an additional evolution of Gray Goose’s model world, choosing a extra self-aware and sensory-oriented strategy to the premium spirit’s model communications.”
The advert echoes the pure theme established within the current marketing campaign launch of its line Grey Goose Essences – a lower-ABV bottled vary infused with fruit and botanicals.
Shot and directed by director and photographer Dean Alexander, the movie goals to ‘welcome the summer time frame of mind’, presenting a person resting on a travelling chaise lounge in a backyard whereas a Gray Goose cocktail is made up for him in a ‘clean aesthetic’.
It concludes with a shot of a goose towards a backdrop of natural world, offering a nod to the model’s identify and the theme of the advert.
The Pour Your self One thing Easy marketing campaign will seem within the US, UK, Australia and Canada throughout linear TV, OLV and social media, with a heavy presence throughout the Nationwide Basketball Affiliation (NBA) video games.
Take a look at Gray Goose’s Pour Your self One thing Easy marketing campaign under.