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‘ESG’ Provokes Laughter and Nightmares as Funds Tap New Markets

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(Bloomberg) — There’s a rising variety of cash managers in inexperienced finance turning to markets not often related to sustainability.

Fund bosses in Europe’s North, the place climate-friendly investing has gone mainstream, have began trying a lot additional afield to search out low-cost property they are saying will ultimately meet their environmental, social and governance objectives.

Nordea Financial institution Abp’s $450 billion asset administration unit is amongst these making an attempt out the technique, and has simply launched a fund concentrating on ESG property in rising markets.

“We felt it was a compelling concept,” mentioned Thede Ruest, head of rising debt markets at Nordea’s funding administration unit in Copenhagen.

He expects the technique to ship “barely higher yield with out an excessive amount of risk-taking.” He additionally hopes it should “make a distinction the place it arguably will matter extra.”

Nordea’s International Inexperienced Bond Fund will make investments at the least 70% in inexperienced bonds, whereas the remaining will likely be in standard bonds issued by sustainable companies, in addition to social and so-called sustainability-linked debt. Of the entire fund, a few fifth is at the moment allotted to rising markets.

‘All Nonsense’

Cash managers who’ve already hung out digging round for sustainable investments in rising markets say ESG is certainly gaining a foothold, however from a rocky starting.

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“Up to now, a substantial amount of corporations didn’t even know what the acronym ESG stood for,” based on Burton Flynn and Ivan Nechunaev, fund managers at Terra Nova Capital, which advises the Evli Rising Frontier fund. “Once we would clarify, many would push again saying that it’s all nonsense and a few would outright chortle at us.”

The 2 recall a 2019 assembly through which a chief monetary officer “stared at us blankly after we requested about their ESG coverage.” After explaining what it’s, “she burst into laughter.” The top of a inventory alternate in one other frontier market “requested sarcastically, ‘do you guys actually imagine in wind vitality?’”

However issues have already modified and now, it’s “fairly uncommon” to return throughout corporations which can be unaware of the calls for being made by ESG traders, Flynn and Nechunaev mentioned.

Greenwashing

Ruest at Nordea says a significant fear now could be that some corporations aren’t as clear as they declare.

“It’s a nightmare of mine that we should always expose ourselves to greenwashing,” he mentioned. “That is among the greatest fears I’ve.” He says that fixed-income traders are inclined to get pleasure from extra protections than others, however asset managers nonetheless must give you their very own litmus check to keep away from ESG fakes.

“What we at all times search for is to have credibility within the issuer, we wish to see credible plans in the entire transition of the issuer,” Ruest mentioned.

However there’s a faculty of thought that argues corporations in rising markets are literally much less more likely to be responsible of greenwashing than their developed-market friends. That’s as a result of they’ve been beneath much less strain to reveal ESG metrics, and aren’t used to having to fake they’re extra virtuous than they’re, based on Karine Hirn, founding accomplice and chief sustainability officer at East Capital in Stockholm.

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Frontier markets have a tendency to offer “superb” alternatives for ESG-focused energetic traders, Hirn mentioned. She’s developed a grading system that measures an organization’s anticipated transition towards a extra sustainable enterprise mannequin to information funding choices.

Reasonably than going with established names she says, “You wish to put money into corporations which can be bettering by way of ESG.”

Mattias Martinsson, chief funding officer at Tundra Fonder, says that “if you happen to actually wish to do in-depth ESG evaluation in these markets, you have to spend the time and do it on an organization by firm foundation. The primary problem at the moment continues to be transparency in these markets.”

Flynn and Nechunaev say ESG traders face more and more crowded markets, through which sustainable property fly off the shelf.

“In fact we like best-in-class ESG corporations,” they mentioned. “However we actually like to put money into corporations with alternatives for enchancment.”

“Investing solely in corporations which have excessive ESG requirements doesn’t repair issues,” they mentioned. And firms with “stellar ESG reputations” are typically costly, which might add to the danger of an “ESG bubble.”

©2021 Bloomberg L.P.

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