Products You May Like
twenty eighth June, 2021 by Kate Malczewski
Tequila model 1800 has collaborated with two Grammy award winners, singer-songwriter Kali Uchis and director Jenn Nkiru, for a video marketing campaign selling its new Cristalino expression.
Grammy award winner Kali Uchis is the model ambassador for 1800 Cristalino Tequila
The Proximo Spirits-owned Tequila’s new brief movie focuses on elevating “on a regular basis moments”, and is about to a remix of Uchis’ single Telepatía from Sin Miedo (del Amor y Otros Demonios), her first Spanish album.
It was directed by Nkiru, who just lately received a Grammy for her work on Beyoncé’s Brown Pores and skin Lady music video.
In 1800’s marketing campaign, Uchis performs a bargoer who reaches for a bottle of Cristalino Tequila and is transported to an expensive occasion.
Uchis stated: “I play a risk-taker who defies the standard bar scene to search out my very own celebration with like-minded individuals, dancing the night time away to a brand new remix of Telepatia.
“1800 Cristalino Tequila invitations viewers to show on a regular basis moments into particular celebrations by reaching for the next degree of style.”
The marketing campaign can be launched throughout nationwide tv within the US, in addition to by way of digital video and social media channels together with BET, Comedy Central, Fb, FX, Hulu, Instagram, Univision, YouTube, Vevo and extra.
View the brand new video spot under.